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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Business Plan
 Pazderka, Dominik ; Juřica, Pavel (referee) ; Veselý, Josef (advisor)
The diploma thesis deals with the creation of a business plan for the establishment of a new company producing interior design lighting. The first part of this work is to define the theoretical basis for business, business plan and selected methods of strategic analysis. The second part deals with the analysis of the external and internal environment of the planned company and the evaluation of the current market situation based on the results of primary marketing research. The last part of the thesis deals with the business plan itself and its parts.
Detailed record
Business Plan
 Pazderka, Dominik ; Juřica, Pavel (referee) ; Veselý, Josef (advisor)
The diploma thesis deals with the creation of a business plan for the establishment of a new company producing interior design lighting. The first part of this work is to define the theoretical basis for business, business plan and selected methods of strategic analysis. The second part deals with the analysis of the external and internal environment of the planned company and the evaluation of the current market situation based on the results of primary marketing research. The last part of the thesis deals with the business plan itself and its parts.
Detailed record

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